January 10, 2017
Mojo Marketing Head Talks Communications Trends
Angela Leavitt is the CEO of Mojo Marketing. Founded in 2010, the company has helped more than 100 cloud, IT, and telecommunications providers create and execute effective marketing strategies.
Because marketing has become such an important aspect of communications services, and because Leavitt will be delivering one of the presentations at next month’s ITEXPO in Fort Lauderdale, Fla., we decided to check in with Leavitt to get her thoughts on marketing and other considerations in the communications arena. Here’s what she had to say.
What technological improvements has your company benefitted from recently?
I’ve appreciated the ability for platforms to talk to each other, which increases automation and makes my entire team more efficient.
What does the term collaboration mean to your business?
The ability to have multiple people and platforms connected in such a way that we can work together seamlessly.
What elements of unified communications are most useful for your company?
Simultaneous ring and voicemail to text.
Are you using messaging technologies to communicate with your customers?
Not at the moment, but it’s something we’re looking to add very soon.
Are you leveraging big data analytics to operate more efficiently?
Yes. As a marketing agency, we leverage big data to help our clients more effectively reach their exact target audiences. A lot of the social platforms are utilizing big data in very interesting ways, which is exciting for anyone wishing to engage in digital marketing.
How are you employing content marketing?
We do this for ourselves and our clients. Content marketing is the process of educating prospects through your sales funnel. Buyers want to control their sales journey, so supplying them with the right content at the right time helps brands build those relationships.
How have the growing number of high-visibility security breaches impacted your outlook on security?
I no longer have the mentality that it will never happen to me. Since we manage a lot of contact lists and passwords for clients, those types of breaches are a concern. We’ve tightened up our security policies and procedures as a result.
What percentage of your workforce would you consider mobile? What technology do you use to keep them in the loop?
All of our employees are on site, but we work with a lot of contractors throughout the U.S.A. Platforms like Basecamp and Box help us to stay connected and communicate effectively.
To what extent are you using cloud services in your daily business processes?
As a marketing agency we use a lot of tools to manage our processes, and they are all cloud based. I can’t think of a single software program we own anymore.
What emerging technology do you see as the most disruptive?
As artificial intelligence continues to evolve, I would expect to see it taking a greater role in analytics, making suggestions, and eventually full-on decision making, especially in areas where decisions are heavily data-driven. This will be disruptive because it will potentially eliminate thinking jobs that rely on humans today.
How has your business’ product development evolved over the past year as a result of emerging technologies?
Since we have greater access to analytics today, we have been more surgical about what our offerings entail. We can see exactly what’s working, what isn’t, and adjust accordingly. It’s a really exciting time to be in the tech marketing space!
Are channel partners keeping up with the latest tech trends and developments?
The channel partners we speak with struggle to keep up with the latest trends from a marketing perspective. Many have very outdated websites, messaging, and branding. We do a lot of education on why this matters, and how to evolve easily and effectively.
Tell us about your ITEXPO session and why people should attend it.
My session is The Anatomy of a Wildly Successful Lead Gen Campaign. Anyone who is interested in generating more quality leads should attend. I’ll be sharing at least two tested and verified strategies that have worked really well for our clients.
What are you most looking forward to at ITEXPO 2017?
ITEXPO always draws a top-notch crowd. I look forward to meeting and learning with you all!
Edited by Stefania Viscusi