No matter what industry a business is part of, it’s always a good idea to use data to make decisions. Healthcare, education, marketing, etc. all find the most success when analyzing data is a top priority. Data driven companies pay close attention to user behavior, analyze it thoroughly, and then decide what next levels of product development, marketing campaigns, and operational improvements should be. Through these methods, companies are able to make the most informed decisions possible about their operations.
The concept of data driven decisions is relevant in all industries and, luckily for those attending ITEXPO later this week, Feb. 8-10 in Fort Lauderderale, FL, it is a topic of discussion in one of the sessions. The session, titled “Using Data Analytics to Growth of Your On-Demand Services,” will take place Wednesday, Feb. 8 at 2:30 p.m., and will be led by an expert on the topic, Danny Daniels, VP of Sales at Jugnoo.
TMC caught up with Daniels ahead of the event to discuss what other valuable tactics are used at Jugnoo. Our full exchange can be seen below:
How have technology changes over the past 12 months helped businesses grow?
Technology has advanced in a spectacular way over the last 12 months, making inroads into almost all the verticals of businesses like product development, communication, HR, Marketing, Finance, etc. Automation and Machine Learning have been playing a key role in shaping the business of today for a better tomorrow.
What does the term Collaboration mean to your business?
For our company, Collaboration is essential for technological evolution and to understand the needs of our customers and partners. The role of collaboration in our business is evolving with the evolving needs of our customers.
What elements of Unified Communications are most useful for your company?
Almost all the companies of today are exposed to multiple channels of marketing and business communication. We are also not an exception, since we have been the early adopters of most of these new channels. Integrating all channels of enterprise communication is essential to maintain consistent messaging and to have a standard organizational positioning.
Are you using messaging technologies to communicate with your customers? How, or why not?
Since we are the leading providers of technology solutions, online messaging has been the primary mode of communication for us with our clients. Clearly, over the period of time, social media has evolved as a key source for customer support and to receive customer feedback. For Sales Support, Intercom is the Live Chat Interface that is being used.
Are you leveraging big data/analytics to operate more efficiently?
Yes, we rely extensively on big data to develop our organizational strategies and to manage large volumes of structured and unstructured data. For example, server logs of our application, usage logs of different users, journeys of our products, audit of our security logs, etc.
How can artificial intelligence best be used in business applications?
Artificial Intelligence helps us in automating the manual processes, reducing human involvement, assisting in product and operational processes, and providing a seamless Web experience. Decisions can be made quickly with artificial intelligence, since it follows the pre-defined behaviors, greatly assisting in decision making. Customer support is another area where AI has made significant contributions over the last few years.
How has the growing number of high-visibility security breaches impacted your outlook on security? Which breach is of greatest concern?
Security breach of users’ personal data is a big concern, since whatever we develop is interlinked with their data, either directly or indirectly. This could include their social profile, usage activities, profile information, etc. With companies becoming increasingly vulnerable to hacks and cyberattacks recently, it is extremely crucial for organizations to adopt an ultra-sensitive approach towards security mechanisms.
The growing usage of Internet of Technology (IoT), AI in our day-to-day lives makes this more critical.
Have you increased your investment in security technology in the past year? Are you likely to increase your security spend in the next year? Why or why not?
Yes, we have certainly increased our spending during the past year to ensure a tight security as far as technology is concerned. While developing high-end products (like Tookan) that are increasingly being used by clients all across the world, and knowing the fact that a critical part of their business depends on our software, we strive to ensure a constant delivery of the SLAs and provide continuous support and service 24 hrs x 7 days. Moreover, to make sure the system remains up and running at all times, it is important to keep a check that we are working in a secure environment, implementing the required security practices.
To what extent are you leveraging APIs to enhance business opportunities?
The core business model of Tookan revolves around integration of the System via our Public APIs. Most of our clients have successfully been using our public APIs to integrate their existing systems with their Tookan account and automate their business.
What percentage of your workforce would you consider mobile? What technology decisions have you made as a result of your mobile workforce, to ensure they have the tools they need to remain productive?
Tookan is a mobile workforce software solution. Thus, essentially, we are a software providing company, exactly solving this use case.
To what extent are you using cloud services in your daily business processes?
All of our servers are based on AWS. We extensively use ‘Google Apps for Work’ and ‘Facebook for Work’ in our day-to-day working on the computer systems.
Has your use of cloud-based resources increased over the past year? Do you expect to make more use of cloud computing in the coming year? Please elaborate.
Parallel to our overall growth, our usage of new cloud-based tools and resources has also significantly grown, which has greatly helped us enhance our processes. We have also been leveraging new technologies, for example, AWS Lambda, DynamoDB, etc, and trying to bring a difference.
How are you handling shadow IT in your business?
We have been successful in building a robust structure for Customer Support to solve the day-to-day support-related activities for Jugnoo. Similarly, we have also put in place a scalable framework to solve the analytics requirements for all our products. By promoting it extensively within our organization, we ensure that our employees are not performing any kind of repetitive work.
How has the growth in the managed services market impacted your business?
Growth in the managed services market has helped us setup tech infrastructure with ease and at relatively low cost. Experimentation has definitely become easier now.
Is the cloud / MSP model a realistic one for reliable IT security?
Yes, absolutely. Cloud servers are almost as secure, as physical data centers. Security measurement set-ups by MSPs are far more rigid, as compared to the small physical data centers, promising greater safety.
What are your thoughts on containerization technology as an alternative to traditional virtualization?
It is not really a containers vs. virtual machines fight, where only one could win. Both have their set of advantages and disadvantages. While containers are gaining popularity these days as they are able to provide portability to the application and can be created much faster than VMs, VMs are definitely more secure than containers. Thus, depending on the kind of app, one can use any of these two technologies.
What emerging technology has the potential to have a disruptive impact on businesses in the coming years?
Out of the various emerging technologies, I feel that Artificial Intelligence (AI)/ machine learning and IoT have a strong potential to disrupt businesses in the coming years.
How has your business’ product development evolved over the past year as a result of emerging technologies?
Release cycle has reduced drastically over past years. We are more agile in terms of development.
Are channel partners keeping up with the latest trends and developments? Is more education needed and how can they better leverage the latest technologies to grow?
Our business objective is to provide technology expertise. We have to enhance our partners in their day to day business operations. The buyer journey for our typical customer, does involve a lot of early stage education of our offering as well as latest in the technology space. But partners are evolving and have started understanding the power that technology provides in terms of automation.
What is your session at ITEXPO about and who should plan on attending? Why should this be a must-attend session for the week?
We will take the opportunity to present on Geo-Analytics. We will cover what Geo-Analytics is, its benefits, use cases and why it is a must use for everyone.
What are you most looking forward to at ITEXPO 2017?
We look at this event as a wonderful initiative to bring various industry players on the same platform. This event would enable us to establish relationships with industry experts and market leaders from around the world, develop synergies and potential partners. We intend to create more awareness for our brand through this association and make it known both at national and international level.
Edited by Stefania Viscusi