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ITEXPO Content Marketing Workshop

Brought to you by Content Boost

This comprehensive content marketing seminar provides you with the opportunity to learn content marketing strategies, best practices, and review real-life examples with marketing experts. Plus, don't miss this chance to discuss and debate branding/marketing strategy with your peers.

The following sessions will present the opportunity to connect with leading content marketing experts in an intimate setting to gain insight into the newest avant-garde marketing tactic.


Sessions :

Content Marketing: What it is and Why You Need it Now
Monday, October 5, 2015
1:00 – 1:45 PM

By now, every savvy marketer has heard the popular buzzword "content marketing." More importantly, they're witnessing their competitors embracing content marketing as a proven method for bolstering brand awareness, increasing lead generation and improving customer acquisition and retention. But what exactly is content marketing in the first place? This presentation will walk attendees through the basics of this invaluable content-driven marketing strategy and why now is the time to get on board.


Content Marketing: Four Steps for Getting Your Boss' Buy-in
Monday, October 5, 2015
2:00 – 2:45 PM

To get started with content marketing you need a plan and the boss on board. Your boss may understand what content marketing is, but does he or she truly understand the competitive significance, return on investment and proven value of this custom content strategy? In this session participants will uncover the hard ROI of content marketing, review proven use cases, and go through four simple, yet effective, steps that marketers can take to move forward with content marketing.


Building Your Content-Driven Online Community to Achieve Marketing Results
Monday, October 5, 2015
3:00 – 3:45 PM

With an ever changing online-landscape, it can be a challenge to stay on the cutting edge of technology and marketing best practices. Organizations that build effective, content-driven Online Communities are able to connect with their target audience, improve their online visibility and establish their brand as a thought-leader.

In this presentation, participants will learn about what makes an Online Community successful, how your organization can build your own Online Community, and how partnering with a respected content producer can improve your results.



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