Making the Decision Between On-premises, Cloud, and Hybrid
Frost & Sullivan
Getting the Boss to Say ‘Yes’ to Content Marketing
You’re onboard with content marketing. You’re all about conceptualizing a best-in-class content marketing strategy that will lead to a surge of website visitors, email open rates and qualified leads. But now comes the real challenge: getting the boss in the corner office to say “yes.” Sure you can rely on cold hard facts (i.e. 73 percent of B2B marketers are producing more content than they were last year and 70 percent plan on increasing their content marketing spend in 2014), but you will need more than that. This Town Hall session will cover the following:
• The ROI of content marketing
• What’s in it for me—why your boss should care about content marketing (think profitability, sales conversion and customer acquisition/retention)
• Tips and tricks for getting the “yes”
Serving the Social Customer
Although many companies have begun to recognize the need to provide customer care through social channels, most of those efforts are operating in silos. While customers are increasingly communicating with companies via tools such as Twitter, Facebook, and other social networks, they have not abandoned more traditional channels. Customers still interact with companies in a multitude of ways beyond social, including voice, email, mobile, and chat. Integrating your company’s social strategy with other touchpoints, such as email and chat, will allow your company to make full use of all customer insights and to provide customers with seamless communication. Companies need to make it easy for customers to interact with them across various channels to get information or resolve a problem. Additionally, cross-channel integration enables companies to glean customer insights from each touchpoint and share those findings across the enterprise to help strengthen sales, marketing, product development and customer service strategies. This session will explore practical steps companies can take to integrate social channels into more traditional channels and the benefits they can derive, including improvement employee engagement and higher rates of customer retention, from doing so.
Creating New Business Opportunities with Vertical Marketing Strategies
Two basic ways organizations can grow their business and increase sales include acquiring new business and selling into their current customer base. While there are pros and cons to both strategies, one foolproof approach for both solutions is targeting customers by vertical segments. Cloud has not only given rise to new, improved marketing technologies but also opened up access to new, previously untapped market segments. This moving shift to vertical markets is a growth enabler for providers and their partner ecosystems, as it presents them with an opportunity to further customize solutions much faster than a mainstream cloud provider could. This session will discuss shifting from a horizontal to a vertically oriented strategy that will quickly bring new, focused opportunities.
SERVICE PROVIDER TRACK
Actionable Voice and Voice Analytics
Processing voice in real time to trigger specific actions and using "Big Data" methods is yielding big benefits for businesses. A phone conversation between a business and a customer can now automatically result in a follow-up email, product shipment or the intervention of a supervisor to solve a problem, providing faster results and reducing overhead in fulfillment. Voice analytics enables corporations to process through a vast volume of daily voice calls into actionable data, screening for key words and phrases, spotting competitive marketing offers, and even being able to identify emotional tone in calls. Panelists will discuss the rapidly changing landscape of actionable voice models, look at how big/small a customer has to be to benefit from the technology, and new trends in voice analytics such as emotional analysis.
SMART VOICE CONFERENCE