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June 17, 2016

Over 50 Percent of Tech Decision-Makers Surveyed Prefer Independent Shows like ITEXPO

By TMC

Transforming Network Infrastructure Community Announces Results for May Survey on Industry Events

Norwalk, Conn. - June 17, 2016Transforming Network Infrastructure Community sponsored by Fiber Mountain and produced by TMCnet announced the findings of a survey of technology decision makers and their view of  different types of industry events. In May hundreds of community visitors were asked, “If you had to select only one trade show or conference that you could attend annually, what would you choose?” 

The results are as follows:

The top selection was independent shows like ITEXPO, Interop, OFC, etc., garnering more than 50 percent of the votes. An independent event will offer a bias-free, more open look at what’s going on in the space. For instance, a show like ITEXPO has vendors from the data center space, communications and more.

Earning 25 percent of responses was vendor sponsored events like VMworld and Cisco Live.  An event like Cisco Live is designed for IT professionals worldwide and provides five days of education, training and network while having the ability to work specifically with Cisco products.

Industry analyst run events placed third, slightly behind vendor sponsored events with 20 percent of respondent support. Gartner, IDC and EFM run a number of events annually, with each offering attendees a different flavor. For instance, Gartner’s Data Center Infrastructure & Operations Management Conference is aimed at aiding the implementation of ultra-agile, scalable and responsive infrastructures by leveraging SDN, the cloud, virtualization and other burgeoning areas of development.

“With the ability to meet with a variety of industry leaders, connect with colleagues from across industries and receive training, certification and insight from a spectrum of different companies, independent events like ITEXPO simply offer more opportunities,” said TMC’s CEO, Rich Tehrani. “The results of this survey reinforce the trends we see event after event. Analyst run and vendor sponsored events have their benefits but more and more we see events like these collocating with industry events to expand their reach.”

For more on these survey results, this month’s survey, and for the latest optical networking, virtualization and hyperscale data center news, visit Transforming Network Infrastructure Community.

About Fiber Mountain

Fiber Mountain’s Glass Core transforms network infrastructure of today’s increasingly complex and bandwidth-hungry data centers through its AllPath Director Orchestration system, Optical Path Exchange and AllPath Connect family of intelligent layer 1 products. These software-defined solutions create a virtual connectivity fabric which brings new levels of intelligence to the network through direct packet delivery and software controlled configuration and seamless, high-speed connectivity management between switches, routers, servers and storage devices. Fiber Mountain dramatically increases network speed and efficiency and significantly reduces traditional data center expansion and operation costs. For more information, please visit www.fibermountain.com.

About TMC

Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

TMC’s Marketplaces:

  • Unique, turnkey Online Communities boost search results, establish market validation, elevate brands and thought leadership, while minimizing ad-blocking.
  • Custom Lead Programs uncover sales opportunities and build databases.
  • In-Person and Online Events boost brands, enhance thought leadership and generate leads.
  • Publications, Display Advertising and Newsletters bolster brand reputations.
  • Custom Content provides expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts.
  • Comprehensive Event and Road Show Management Services help companies meet potential clients and generate leads face-to-face.

For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com.

Media and Analyst Contact:

TMC

Jessica Seabrook           

Marketing Director

203.852.6800 ext.170

jseabrook@tmcnet.com




Edited by Stefania Viscusi


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